Our high protein, grass-fed yogurt at an affordable price really resonated with the buyer, as well as our commitment to health and wellness community initiatives, said Therese Meers, an attorney who specialized in providing legal assistance to small businesses before co-founding Saga Dairy in 2015 with her husband Phil, who has a background in corporate restructuring. She added: Viking is a national brand in nearly 1,000 stores from California to the Carolinas, as far north as Michigan and Wisconsin and as far south as Texas and Florida. Americas first yogurt? The Meers - who dont hail from Iceland - are taking a novel approach to marketing their high-protein skyr-style yogurts, by going back in time to present yogurt as the fuel that powered the Vikings on their epic voyages across the Atlantic, and inviting fans to Unleash your inner Viking. The packaging - which playfully describes the product as Americas first yogurt! adds: The Viking Sagas tell the story of how they first brought Viking yogurt to America 1,000 years later, it finally returns People really like the fact that were a family-owned business However, the fact that Saga Dairy (which is based out of Boston and Chicago and manufactures its products in upstate New York) is a family-run business producing a high-quality product is more important to retail buyers and consumers than whether the founders are Icelandic, Therese Meers told FoodNavigator-USA after the launch. People really like the fact that were a family owned business and they want to support what were trying to do, which is make high protein, lower sugar yogurt more accessible, something you can eat daily, not a treat [each 6oz pot has 16-19g protein and 5-14g sugar; the pure variety has 5g sugar all from the milk - and 19 g protein]. But they also really like the taste and the texture. We spent a long time working with experts at the University of Illinois to understand the cultures to use and get the recipe exactly right. The flavors include Pure, Vanilla, Coconut Creme (with coconut ream and shredded coconut), Strawberry, Blueberry, and Cucumber Mint. Saga Dairy founders Phil and Therese Meers We dont need to add as much sugar Meers added: Because were taking out more of the whey [Viking Icelandic Yogurt is strained for longer than Greek yogurt, so requires four cups of milk to make one cup of yogurt vs three for Greek yogurt, she says], we dont need to add as much sugar. As for the flavors, while cucumber mint might sound a little off the wall, its one of the things that impressed buyers about the brand, which is bringing something new and unique to the category, she added. Consumers also like the fact that Viking comes in 6oz cups (many other players in the category have reduced their cup sizes to 5.3oz), but still retails at a lower price ($1.59 or $1.25 on sale), she said. Not everyone can afford to spend $2-3 on a cup of yogurt.
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About Mercedes-Benz Canada Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario , Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 47 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year. About Great Place to Work Great Place to Work is the global authority on high-trust, high-performance workplace cultures. We are a research and consulting firm whose mission is to build a better society by helping companies transform their workplaces. Through proprietary assessment tools, advisory services, and employer branding programs, including workplace certification and Best Workplaces lists, Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In Canada, Great Place to Work produces the annual 100 Best Workplaces list, released in a national feature in the Globe and Mail. This is part of the world's largest annual workplace study, which culminates in a series of national lists in over 50 countries, including the study's flagship list of 100 Best companies published annually in Fortune magazine. Globally, this survey represents the voices of 11 million employees, including approximately 300,000 from Canada alone.
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